Manipulation of attention in highly and low hypnotizable individuals: a study on verbal priming

This study investigated the effects of manipulation of attention on verbal priming in highly (Highs) and low (Lows) hypnotizable individuals. Priming was evaluated via the word-stem completion task (WSCT). The experimental paradigm consisted of one condition in full-attention and in two conditions with colored words in which attention was directed, respectively, only to the color and to both color and word. No significant differences between Highs and Lows were found in none of the three attentional conditions. However, during encoding in full-attention, Highs showed shorter reaction times (RTs) than Lows. This is in accord with previous evidence of faster simple and choice RTs in Highs than in Lows, and suggests hypnotizability-related differences in arousal, likely driven by a different cognitive control activity. Also, Highs' self-report of interference of color-naming on word-reading suggests possible differences between Highs and Lows in cognitive activity related to mental effort.