This paper intends to investigate creativity, either on the morphological or phonetic level, in a series of adverts in English, focusing mainly on slogans but also on the body copy, which is the part of text in a print advert where the product is described, thus performing an informational function.

“Don’t dream it, drive it": Linguistic creativity in English adverts

BONSIGNORI, VERONICA
2015-01-01

Abstract

This paper intends to investigate creativity, either on the morphological or phonetic level, in a series of adverts in English, focusing mainly on slogans but also on the body copy, which is the part of text in a print advert where the product is described, thus performing an informational function.
2015
Bonsignori, Veronica
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11568/749884
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