The Copernicus Programme led by ESA (European Space Agency) has/is released/ing a huge amount of Earth Observation data and therefore firms operating in the Space Industry aim at getting most out of them. However, this is not straightforward in that, to be exploited, data need to be processed and interpreted and this, on its turn, requires to build on new digital technologies, and particularly Artificial Intelligence (AI). In this perspective, AI, while allowing data processing, can change the way firms create, deliver and capture value, and hence can be interpreted as a trigger igniting Business Model Innovation (BMI). While understanding BM as a set of different components, our objective is investigating i) whether AI initially modifies a specific component of the BM, to be considered as epicentre of BMI, or if any of the BM components can be the epicentre of innovation, and ii) whether the innovation process spreads from the epicentre to other BM components and if this happens according to a common path.

BUSINESS MODEL INNOVATION IN THE SPACE INDUSTRY

Aloini, Davide;Latronico, Loretta;Pellegrini, Luisa
2020

Abstract

The Copernicus Programme led by ESA (European Space Agency) has/is released/ing a huge amount of Earth Observation data and therefore firms operating in the Space Industry aim at getting most out of them. However, this is not straightforward in that, to be exploited, data need to be processed and interpreted and this, on its turn, requires to build on new digital technologies, and particularly Artificial Intelligence (AI). In this perspective, AI, while allowing data processing, can change the way firms create, deliver and capture value, and hence can be interpreted as a trigger igniting Business Model Innovation (BMI). While understanding BM as a set of different components, our objective is investigating i) whether AI initially modifies a specific component of the BM, to be considered as epicentre of BMI, or if any of the BM components can be the epicentre of innovation, and ii) whether the innovation process spreads from the epicentre to other BM components and if this happens according to a common path.
978-90-77360-23-1
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11568/1071722
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact