As perceptual focus on retailer's green marketing, this study explores how green store atmospherics can positively influence green trust and green purchase intention of consumers
Sustainable retailing: the role of store atmospherics on green trust and green purchase intention
Virginia Vannucci;
2017-01-01
Abstract
As perceptual focus on retailer's green marketing, this study explores how green store atmospherics can positively influence green trust and green purchase intention of consumersFile in questo prodotto:
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