This research aims to analyse the potential impact of new technologies on the shopping experience with particular reference to the shopping values (utilitarian and/or hedonistic).
The Influence of New Technologies on Shopping Values: an Exploratory Research at a Retail Level
DONVITO, RAFFAELE;VANNUCCI, VIRGINIA
2016-01-01
Abstract
This research aims to analyse the potential impact of new technologies on the shopping experience with particular reference to the shopping values (utilitarian and/or hedonistic).File in questo prodotto:
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