Innovating Ceramic Products Through Digitalization and Additive Manufacturing: Two Made in Italy Case Studies

The research addresses contemporary trends in the ceramic sector in Italy, emphasizing formal, emotional, and functional innovation through the application of digital tools in two case studies. The digital transition in the Italian manufacturing sector involves multiple aspects, such as the automation of production processes, the adoption of advanced technologies, the digitization of supply chains and the implementation of artificial intelligence solutions. The adoption of advanced technologies such as the Internet of Things (IoT), artificial intelligence (AI) and augmented reality (AR) is also becoming increasingly common in this in the context, enabling real-time data collection and analysis, process optimization, improved product quality and, in general, improved efficiency and innovation. Therefore, in both case studies, the goal is to demonstrate the development possibilities of new formal and chromatic solutions for ceramic artefacts, facilitating new product customization models, emotional values and functions.