Integrating Design Processes and Intelligent Systems Within Supply Chain Digitalization. Two Case Studies in Made in Italy Manufacturing

The concept of “Made in Italy” refers to the production of goods in Italy, characterized by a strong association with quality, craftsmanship, and Italian design. In recent years, digitalization has played a crucial role in the evolution of this sector, becoming essential for maintaining international competitiveness and influencing various aspects of the production process. The case studies presented demonstrate how these transformations disruptively impact creative processes and design thinking methodologies, bridging the gap between design expertise and production processes. The research introduces a first case study that integrates digital modeling and robotic processes in high-craftsmanship furniture production. A second case study documents the design of a parametric sustainable packaging system through the exploitation of constrained generative AI and product digitization tools. The research, through the presented case studies, aims to define emerging processes and s kills required by Italian high-craftsmanship production districts, which can be developed transdisciplinarily between historical manufacturing and design knowledge and advanced technologies. By highlighting challenges and opportunities, it is possible to underscore that, while there are positive signs in the adoption of digital technologies, many companies, particularly SMEs, struggle to keep pace with these changes. The main barriers include a lack of digital skills and high investment costs.