We present a knowledge discovery case study on customer classification having the objective of mining the distinctive characteristics of new customers of a service of tax return. Two general approaches are described. The first one, a symbolic approach, is based on extracting and ranking classification rules on the basis of significativeness measures defined on the 4-fold contingency table of a rule. The second one, a spatial approach, is based on extracting geographic areas with predominant presence of new customers

Who/Where are my new customers?

RUGGIERI, SALVATORE
2011-01-01

Abstract

We present a knowledge discovery case study on customer classification having the objective of mining the distinctive characteristics of new customers of a service of tax return. Two general approaches are described. The first one, a symbolic approach, is based on extracting and ranking classification rules on the basis of significativeness measures defined on the 4-fold contingency table of a rule. The second one, a spatial approach, is based on extracting geographic areas with predominant presence of new customers
2011
9783642227318
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11568/145081
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