Communicating Archaeology in a Social World: Social Media, Blogs, Websites, and Best Practices

The chapter analyzes, through case history, the evolution of online communication in the cultural sector, which has been increasingly developing in recent years. The numerous online platforms available allow a potentially enormous diffusion of cultural contents and allow reaching a very wide audience. Even the archaeological sector has adapted to the new media, but creating a good strategy is often not a simple thing. The blogging platforms, associated with a good use of social media, allow you to practice the right communication of archaeological sites, museums, and places of culture, improving the knowledge and participation of the public, and above all countering the diffusion of fake news.