Marketing Roman Pottery along the Tyrrhenian coast: the case studies of Vada Volaterrana, Pisae and Luna

This paper deals with the productive and commercial trends of pottery in North Coastal Etruria from the period of Romanization period (3rd century BC) up to the late 7th-early 8th century AD. Local and imported ceramics (vessels, amphorae, brick and tiles) have been analyzed in a diachronic perspective and their relationship has been found to be continuous: they do not appear to have been in competition, but on the contrary were complementary in the markets of this district. Local and imported goods appear to have been mutually integrated at least from the 2nd century BC until the 2nd century AD, being part of the Roman Globalizing Economy.