Personal norms in the online public good game

This paper shows that personal norms have a prominent role in explaining pro-social contribution in an online public good game. This finding suggests that the role of social norms might be loosened when subjects are distanced and interaction occurs online and in complete anonymity. Moreover, we found no statistically significant difference between the elicited norms and the norms that were elicited in a group of subjects not facing the contribution task, thus ruling out a potential self-justification bias.