YOUR DATA RIGHTS: HOW DOES THE GDPR AFFECT THE SOCIAL MEDIA MARKET?

With the development of digitalisation, personal data has gradually become a valuable resource for social media companies to extract value and obtain market dominance. Personal data processing can raise serious concerns about privacy leaks and misuse. In response, the adoption of the General Data Protection Regulation (GDPR) enhances personal data protection and market competition, but also potentially influences economic interests, the rights of data subjects, as well as market dynamics. The chapter uses the social media market to understand the complex relationship between the GDPR and market competition.