This study is based on a Delta Air Lines case and the role of the SAT in Italy. In business strategy, defining and selecting target markets is a critical element for identifying a valid market positioning. From case study analysis we can deduce that a valid strategic positioning on international markets with particular “local” specificities can be successfully implemented in the presence of local service suppliers. They can help an enterprise acquire in-depth and valid knowledge of embedded features and potential customer groups.
LOCAL SUPPLIER COLLABORATION: International Market Positioning
TONGIANI, MARIA GIOVANNA
2009-01-01
Abstract
This study is based on a Delta Air Lines case and the role of the SAT in Italy. In business strategy, defining and selecting target markets is a critical element for identifying a valid market positioning. From case study analysis we can deduce that a valid strategic positioning on international markets with particular “local” specificities can be successfully implemented in the presence of local service suppliers. They can help an enterprise acquire in-depth and valid knowledge of embedded features and potential customer groups.File in questo prodotto:
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