This paper presents and analyzes the economic literature that has recently emerged in relation to two particular issues concerning the Internet: network access pricing and auction mechanisms used by search engines to sell online advertising. Possible lines for future research on those subjects are also outlined.
Schemi di prezzo per Internet: accesso alla rete e pubblicità sui motori di ricerca
MECCHERI, NICOLA
2009-01-01
Abstract
This paper presents and analyzes the economic literature that has recently emerged in relation to two particular issues concerning the Internet: network access pricing and auction mechanisms used by search engines to sell online advertising. Possible lines for future research on those subjects are also outlined.File in questo prodotto:
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