In this work we propose a spatial discontinuity approach around the borders of wine appellation areas in Piedmont and Tuscany to solve the identification issue when measuring the impact of collective reputation on price. Using a database of geolocalised firms we show that collective reputation carries a significant price premium for well known appellations, whereas the effect is not significant or even surprisingly negative for weaker ones. We propose some possible explanations for such negative effect. These include the excessive proliferation of appellations, the different effectiveness of wine names, as well as group heterogeneity and the role of consortia.
Identifying the Collective Reputation Premium: A Spatial Discontinuity Approach
Stefano Castriota
;paolo frumento;francesco suppressa
2025-01-01
Abstract
In this work we propose a spatial discontinuity approach around the borders of wine appellation areas in Piedmont and Tuscany to solve the identification issue when measuring the impact of collective reputation on price. Using a database of geolocalised firms we show that collective reputation carries a significant price premium for well known appellations, whereas the effect is not significant or even surprisingly negative for weaker ones. We propose some possible explanations for such negative effect. These include the excessive proliferation of appellations, the different effectiveness of wine names, as well as group heterogeneity and the role of consortia.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
