Consumers give, consumers take. Value generation and distribution at Bookcrossing, Couchsurfing, and Geocaching / DALLI D.; CORCIOLANI M.. - Consumption communities as agents of change in the market process Special Session at the 6th Workshop in Interpretive Consumer Research, P. Østergaard, B. Cova, A.Shankar (eds), Odense, May 6-7(2011).
|Titolo:||Consumers give, consumers take. Value generation and distribution at Bookcrossing, Couchsurfing, and Geocaching|
|Anno del prodotto:||2011|
|Appare nelle tipologie:||5.12 Altro|