This paper intends to investigate creativity, either on the morphological or phonetic level, in a series of adverts in English, focusing mainly on slogans but also on the body copy, which is the part of text in a print advert where the product is described, thus performing an informational function.
“Don’t dream it, drive it": Linguistic creativity in English adverts
BONSIGNORI, VERONICA
2015-01-01
Abstract
This paper intends to investigate creativity, either on the morphological or phonetic level, in a series of adverts in English, focusing mainly on slogans but also on the body copy, which is the part of text in a print advert where the product is described, thus performing an informational function.File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
2015_Advertising_JM_extract.pdf
solo utenti autorizzati
Descrizione: Articolo principale
Tipologia:
Versione finale editoriale
Licenza:
NON PUBBLICO - Accesso privato/ristretto
Dimensione
1.38 MB
Formato
Adobe PDF
|
1.38 MB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
