Introduction to "Globalizing cultures : theories, paradigms, actions"

With the emerging of the global capitalist economy the topic of global culture is regaining its importance and needs to be revisited from both theoretical and practical standpoints. How do we make sense of this rapid flow of global consumer culture across national borders? What is the role of corporations, governments, ONG and social movements in shaping the terms of these flows? How do these flows of money, people, culture and goods and services work in practice? How do these flows affect the lives of the majority of regular people consuming and producing in the global marketplace? Taking an interdisciplinary approach, this volume examines the way cultures and individuals oppose, resist and re-center globalization.