Lean thinking in the luxury-fashion market: Evidences from an extensive industrial project

Purpose – The capability to overcome tradeoffs among costs, quality and time has become a must in high-margin businesses too. Lean thinking may be a solution, but applications in the luxury-fashion market are still rare. In order to shed light on this apparent contradiction, the purpose of this paper is to identify the key features of the luxury-fashion market that may act as barriers for the adoption of lean principles. Next, based on the results of this preliminary analysis, the paper tries to verify, if and how, lean principles can be properly reinterpreted, so as to properly fit the requirements of this market. Design/methodology/approach – Due to the operating nature of lean, an empiric approach was followed. From the evidences gathered during a lean project of a world-wide company, critical elements of the luxury-fashion market were identified and used as criteria to select, among lean tools, the most appropriate ones. Lastly, selected tools were integrated in a structured framework (for lean implementation) that was used to analyze and to improve many logistics and manufacturing processes. Findings – Developed solutions were implemented as pilot projects, with outstanding preliminary result. Results are case specific and trying to infer general considerations may be hazardous. Nonetheless, due to the relevant dimension of the project, they can be considered more than a clue concerning the robustness of the framework and, most of all, concerning the real potentialities of lean in the luxury-fashion market. Practical implications – The framework is extremely operational and, together with the proposed industrial cases, can be used as a guideline to support practitioners during the implementation of similar projects. Originality/value – Lean thinking is relatively new in the luxury-fashion market, where the focus on operational costs has been traditionally considered as a marginal issue. Thus, the application of lean principles in this market is the innovative element of the paper.