Improving Sustainable Mobility through Modal Rewarding: The GOOD_GO Smart Platform

Private car mobility registers today a h igh accident rate and around 70% of the overall CO2 emissions from transport were generated by road mode split (European Commission, 2016). Moreover, in urban areas they occur 38% of the overall fatalities from road transport, and 23% of the overall CO2 emissions (European Commission, 2013). As a result, a modal shift of at least a part of passenger transport in urban areas, from private car to sustainable transport systems is desirable. This research aims to promote sustainable mobility through two mutually reinforcing "main actions": firstly, there is a r ewarding Open-Source platform, named as GOOD_GO; secondly, there is the SW/HW system connecting to the wide world of private and/or shared bicycles. Through the GOOD_GO platform Web portal and App, a user enters a so called 'social rewarding game' thought to incentive sustainable mobility habits, and gets access to the second item consisting of a system to disincentive bike-theft and based on the passive RFID technology. The low-cost deterrent bike-theft and bike monitoring/tracking system is functional to bring a big number of citizens inside the rewarding game. In 2018, a pilot test has implemented in the city of Livorno (Tuscany, It), and it involved around 1,000 citizens. Results were quite encouraging and today, the cities of Livorno, Pisa and Bolzano will enlarge the incentive system both to home-to-school and home-to-work mobility. The Good_Go platform is an actual M-a-a-S (Mobility-as-a-Service) application, and it becoming a Mobility Management decision system support, jointly with the opportunity of organizing more incentive tenders and rewarding systems types.