The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media.

DETERMINANTS OF INTENTION TO PURCHASE CHICKEN IN ITALY: THE ROLE OF CONSUMER RISK PERCEPTION AND TRUST IN DIFFERENT INFORMATION SOURCES

CAVICCHI, ALESSIO;
2008-01-01

Abstract

The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media.
2008
Stefani, G; Cavicchi, Alessio; Romano, D; Lobb, A. E.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11568/1108620
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