Innovation and Knowledge Exchange in Small-Scale Fishery and Aquaculture Sectors: Innovation Brokerage to Shape New Marketing Strategies and Practices

Participatory approaches can play a pivotal role in the fishery sector to stimulate innovation and knowledge exchange among stakeholders and orientation of policy decision making. Starting from these premises, this paper presents a multiple case study based on a EU funded project (namely, ARIEL project, under the egis of the INTERREG VB ADRION Programme 2014–2020) and aimed at promoting technological and non-technological solutions for innovation of small–scale fisheries and aquaculture in some countries of the Adriatic-Ionian Region. Some innovation brokerage events were organized in the first month of 2019, to boost a dialogue between regional stakeholders involved in the fishery sector. This research provides the content analysis of the outcome of the events in order to identify national peculiarities and transnational common points. Implications for marketing strategies and practices are then summarized.