New official Bulgarian list of seafood trade names: coping with EU labelling requirements and market trends to enhance consumers’ informed choice

The present study aimed at assessing the validity and accuracy of the new official Bulgarian list of seafood trade names in compliance with EU requirements, and the list evolution and adherence to the Bulgarian market trends. The new list consists of 88 commercial designations (CD) associated with 81 scientific names (SN) provided as 72 species, 8 genera and 1 family mostly belonging to the fish category (86.4%, SN = 70). The list analysis highlighted the presence of 14 invalid SN (17.3%), with an obsolete classification. In terms of adherence to the Bulgarian market’s trend the inclusion of 51 new SN reflecting fishing data in total, both from inland waters and along the Black Sea coast was pointed out. However, 44 SN relating to commercially relevant species and currently available at purchase were deleted. In terms of accuracy, the introduction of SN as family, the significant reduction of CDs and the use of vague CDs lead the list to distance itself from the one name-one fish conception, proposed at international level, as ideal approach for unambiguous product identification by the consumer. To conclude, the analysis shows a clear will of the national Bulgarian Legislator to enhance local fisheries and aquaculture trade. Nevertheless, major issues related to the SN validity and the non-adherence to seafood market trends are highlighting the ineffectiveness of the current list in describing retail seafood products. This emphasizes the urgency to provide a further substantial list revision.