La guida turistica online come genere testuale persuasivo in ottica contrastiva (tedesco-italiano): l’esempio visit.freiburg.de

The subject of this paper is the online tourist guide as a new declination of a complex and heterogeneous textual genre that has modern origins although rooted in remote traditions (gotti et al. 2017; saNtulli 2010). Of particular interest, despite the recent trend towards the standardisation of such texts, are sociocultural and contrastive aspects. These emerge clearly by comparing different language versions of travel guides, encouraging cross-cultural analysis in order to identify cultural equivalences and differences between the languages involved. The subject of the study is the comparison of the original German version of the online tourist guide of Freiburg (visit.freiburg.de) with the corresponding Italian translation. A multidimensional approach (e.g. faNDrYCh, thurMair 2011; BauMaNN, toNelli 2014) will be used for contrastivelinguistic analysis in order to highlight the following textual and linguistic aspects: macro-structural, syntactic and lexical ones. Some considerations from the perspective of teaching German to Italian-speaking learners will be given at the end of the contribution.