The Language of Accessible Adventure Tourism

The article presents the results of a qualitative, corpus-based analysis of the lexical features of accessible adventure tourism promotion. The investigation of the most salient keywords suggests that this type of specialised discourse has distinctive features with respect to both mainstream general tourism and mainstream active tourism discourse. Moreover, the analysis of the collocational profile of terms used to represent adventure travellers with disabilities reveals that, although they are widely represented, the predominant rhetoric of promotion remains largely patronising. This suggests that much still needs to be done to ensure true inclusiveness in tourism discourse.