Intelligenza artificiale generativa, deepfakes e identità vulnerabile. L’etica dell’incertezza come risposta a un rischio (in)controllabile.

The algorithmic turn has given rise to high-performance image generation systems (artificial images, deepfakes, fake images). This scenario is intertwined with the risks, dangers and threats posed by these systems, as well as the uncertainty surrounding their consequences for individuals and society as a whole. Bias, loss of control over one’s own data, identity theft, opacity about data use, are just a few emerging ethical issues. Public ethics strategies can play a crucial role in guiding public opinion and citizenship towards awareness and co-responsibility, among all stakeholders from creators to governments (which must implement specific regulations) to users. Such strategies aim to mitigate the uncertainty and fear that these risks cause in individuals, equipping them to become more informed and critical in their engagement with these technologies.