In recent years, there has been a growing interest in food wellness in the media. On the Internet, healthy living has become increasingly attractive. Particularly in the pandemic period, due to the uncertainty about health, many food advertisements have focused on physical well-being, resulting on the one hand in the aesthetisation of food (food-porn), and on the other hand on social well-being, through messages centred on the importance of a community authentically relating for the common good. The image of food constitute a new frontier of self-representation and expression, not to be demonised if aimed at the authentic safeguarding of public health.
For a Relational Well-Being in Food Advertising: Beyond Healthism and Foodporn
Veronica Neri
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2026-01-01
Abstract
In recent years, there has been a growing interest in food wellness in the media. On the Internet, healthy living has become increasingly attractive. Particularly in the pandemic period, due to the uncertainty about health, many food advertisements have focused on physical well-being, resulting on the one hand in the aesthetisation of food (food-porn), and on the other hand on social well-being, through messages centred on the importance of a community authentically relating for the common good. The image of food constitute a new frontier of self-representation and expression, not to be demonised if aimed at the authentic safeguarding of public health.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
