The role of nutrition and health claims in consumers' perception. Creating educational paths to resolve information asymmetries caused by promotion and marketing activities regarding foodstuff

Consumer demands reveal an increasing tendency to buy foods with health and nutritional properties. The food industry is addressing this need by increasing the number of products with new ingredients that could improve well-being. International legislators have in turn introduced specific regulations to protect consumers in terms of the truthfulness of such claims regarding foods. By focusing on some health and nutrition claims, this research has verified compliance with the law, and the correspondence between use value and exchange value of the relative products. It aims at proposing a clearer informative system that effectively improves consumer awareness on proper nutrition.