The article aims to analyze the connection of language and image in texts. This connection is considered from a didactic point of view with special regard to advertisement texts. Advertisement texts can well be used to illustrate the interaction of verbal and iconic ways in expressing and communicating the meaning of the text.
Sprache und Bild am Beispiel moderner Werbeanzeigen. Bausteine zur Entwicklung multimodaler Kompetenz im DaF-Unterricht
HEPP, MARIANNE
2012-01-01
Abstract
The article aims to analyze the connection of language and image in texts. This connection is considered from a didactic point of view with special regard to advertisement texts. Advertisement texts can well be used to illustrate the interaction of verbal and iconic ways in expressing and communicating the meaning of the text.File in questo prodotto:
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