Travelling words: Languaging in English tourism discourse

The article analyses instances of the use of languaging, i.e. the use of the local language, in a small corpus of English tourist materials about Italy. The use of languaging is investigated in three written genres – guidebooks, expatriates’ travel blogs and travel articles, or travelogues – with main focus being on the lexical level. The differences in the use of languaging in the three genres at issue are presented in order to support the hypothesis that this technique is intended to attain several important pragmatic effects, which are fundamental in the specialised type of discourse represented by the language of tourism.