The concept of multifunctionality has opened new ways to further the European wine regime. Through appropriate actions, wine can be used as a lever for a far broader local development strategy. The case presented here shows how these markets and the industry can be socially constructed with the decisive support of local forces, and how this construction can substantially change relations, even at the global level.

Competing wine regimes: some insights from wine routes in Tuscany.

BRUNORI, GIANLUCA;ROSSI, ADANELLA
2004

Abstract

The concept of multifunctionality has opened new ways to further the European wine regime. Through appropriate actions, wine can be used as a lever for a far broader local development strategy. The case presented here shows how these markets and the industry can be socially constructed with the decisive support of local forces, and how this construction can substantially change relations, even at the global level.
Brunori, Gianluca; Galli, M; Rossi, Adanella
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11568/178130
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