Franchising, as an organisational form, continues to increase in importance. However, as contextual environments become increasingly complex and dynamic, so innovations are sought to improve operating efficiencies, initiate or renew life-cycle stages, and realise a closer fit between organisations and the rigours of their markets. There are a number of correlates of innovation in franchising, including external environmental conditions, organisational culture and climate, and franchisee characteristics. This paper argues that franchisee autonomy plays a pivotal role in influencing innovative behaviour, and hence the development of sustainable competitive advantage. As such there is a requirement for franchisor to develop organisational cultures and structures which nurture innovativeness among franchisees.
Business format franchising: innovation and creativity or replication and conformity?
GANDOLFO, ALESSANDRO;
1996-01-01
Abstract
Franchising, as an organisational form, continues to increase in importance. However, as contextual environments become increasingly complex and dynamic, so innovations are sought to improve operating efficiencies, initiate or renew life-cycle stages, and realise a closer fit between organisations and the rigours of their markets. There are a number of correlates of innovation in franchising, including external environmental conditions, organisational culture and climate, and franchisee characteristics. This paper argues that franchisee autonomy plays a pivotal role in influencing innovative behaviour, and hence the development of sustainable competitive advantage. As such there is a requirement for franchisor to develop organisational cultures and structures which nurture innovativeness among franchisees.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
