In this paper we analyze a duopoly market in which firms are commercial television broadcasters. Firms can differentiate their programs along two characteristics: one vertical and one horizontal. We show that the degree of program differentiation is different if we consider audience or profit maximization. Moreover, in the latter a ‘natural oligopoly’ result is obtained.
Profit and Audience Maximization in Broadcasting Markets
MANGANI, ANDREA
2003-01-01
Abstract
In this paper we analyze a duopoly market in which firms are commercial television broadcasters. Firms can differentiate their programs along two characteristics: one vertical and one horizontal. We show that the degree of program differentiation is different if we consider audience or profit maximization. Moreover, in the latter a ‘natural oligopoly’ result is obtained.File in questo prodotto:
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