The purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims, the target audiences and the elements that have the greatest influence on the presence of the claims in food advertising.
The effects of advertisements on consumer choices and health: a content analysis of health claims in Italian magazines.
ANGELA TARABELLA
;Andrea Apicella;
2020-01-01
Abstract
The purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims, the target audiences and the elements that have the greatest influence on the presence of the claims in food advertising.File in questo prodotto:
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10-1108_BFJ-08-2020-0682_advertisements_tarabella.pdf
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